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Creating How-To classes can start with rather simple sequential process mapping.
From there, you can create wire-frames, and add content based upon your details from the Subject Matter Experts (SME), you talk with regarding the details they need for the course.
Many elements go into Multi Channel Marketing.
These are a few examples of on-line learning digital media I have created for different classes.
This is one example of many different social media backgrounds I have made for professionals to enhance their social media presence.